Rockford: Economy & Jobs
Rockford's typical household earns $94,162 (1.1× below Wright County median $107,209; 1.1× higher than Minnesota median $89,062), with homes at a median value of $329,200. The surrounding county supports 917,117 jobs (avg $90,157).
- $115,538 avg taxable income per return — higher than the median household income (vs Minnesota $91,811).
Income & Affordability
Median household income $94,162 — above the Minnesota median ($87,024). Poverty rate 4.8% (U.S. average ~12.5%). 21% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).
| Affordability · Home Price To Income | 3.5× |
|---|---|
| Affordability · Home Affordability | moderate |
| Affordability · Rent Pct Income | 16.0% |
| Affordability · Rent Affordability | affordable |
| Affordability · Pct Severely Rent Burdened | 20.9% |
| Affordability · Poverty Rate | 4.8% |
| Affordability · Property Tax Pct Income | 3.9% |
| Irs Income · IRS tax returns filed | $651,040 |
| Irs Income · Total Adjusted Gross Income (thousands) | $75,219,684 |
| Irs Income · Average AGI per return | $115,538 (vs Minnesota $91,811) |
| Irs Income · Year | 2022 |
| Income Estimate | $93,700 |
| Median Household Income | $94,162 (vs Minnesota $87,024) |
| Poverty Rate | 4.8% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | mixed |
|---|---|
| Economic Character · Top Industry | Education Healthcare |
| Economic Character · Income Level | upper-middle |
| Economic Character · Median Income | $94,162 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 1.1% — below the U.S. average of ~4%. 12% work from home (U.S. average ~15%).
| Commuter Profile · Mean Commute Min | 27.00 |
|---|---|
| Commuter Profile · Work From Home Pct | 12.5% |
| Commuter Profile · Profile | moderate commute |
| Employment · Avg annual employment (county) | 917,117 |
| Employment · Total annual wages (county) | $82,684,587,070 |
| Employment · Average annual pay | $90,157 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 2,881,100 |
| Unemployment Rate | 1.1% (vs Minnesota 2.8%) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Agriculture · Total Farms | 154 |
|---|---|
| Agriculture · Land In Farms Acres | 6,504 |
| Agriculture · Avg Farm Size Acres | 42.20 |
| Agriculture · Top Commodities | Crop Totals, Horticulture Totals, Floriculture Totals, Bedding Plant Totals, Grain |
| Agriculture · Year | 2022 |
| Business Patterns · Establishments (employer count) | 40,654 |
| Business Patterns · Total Employees | 914,142 |
| Business Patterns · Annual Payroll Thousands | 72,394,744 |
| Business Patterns · Year | 2022 |
Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 240 |
|---|---|
| Local Businesses · Convenience Stores | 54 |
| Local Businesses · Liquor Stores | 161 |
| Local Businesses · Gas Stations | 245 |
| Local Businesses · Department Stores | 11 |
| Local Businesses · General Merchandise | 61 |
| Local Businesses · Clothing Stores | 134 |
| Local Businesses · Pet Stores | 43 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 927 |
|---|---|
| Dining Scene · Fast Food | 1,108 |
| Dining Scene · Bars | 96 |
| Dining Scene · Coffee Snacks | 311 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (1)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (4)
| Nearest Snap · Name | Casey's General Store 2156 |
|---|---|
| Nearest Snap · Total In Area | 4 |
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | ROCKFORD-GREENFIELD AREA CHAMBER OF COMMERCE |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $163,198,097,946 |
|---|---|
| Federal Spending · Per Capita | 127,342.82 (vs Minnesota $8,335) |
| Federal Spending · Population | 1,281,565 people (vs Minnesota 32,889) |
Sources: USAspending API
Other
| Pct Drove Alone | 79.9% |
|---|---|
| Pct Public Transit | 2.0% |
| Pct Walked | 12.5% |
| Retirement Score · Median age | 38.4 years (vs Minnesota 37.5y) |
| Retirement Score · Ss Household Pct | 26.6% |
| Retirement Score · Hospitals Nearby | 9 |
| Retirement Score · Va Access | Yes |
| Retirement Score · Factors | hospital access, VA nearby |
| Retirement Score · Rating | fair |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12